00 25 years. No slides. Just outcomes.
I bring clarity to complex digital transformations.
I'm Alexander Neuhausen. For 25+ years I've worked at the seam between business strategy and technical execution - choosing platforms, rescuing stalled programmes, and designing operating models that hold up in the real world.
Jena & Leipzig, Germany
Honest assessments over comfortable narratives.
My work lives at the intersection of business strategy and technical execution. I diagnose what's actually broken through structured analysis and stakeholder alignment, then evaluate technology with objective, framework-driven assessments - vendor-agnostic, grounded in total cost of ownership rather than the vendor's story. I don't believe in one-size-fits-all solutions. Every engagement starts with your context: legacy, organisational dynamics, market pressure, resource reality.
From there I build transformation roadmaps that prioritise quick wins while building toward the larger vision - direct, data-informed, and measured by outcomes you can actually see. Platform selection, digital operating-model design, or rescuing a troubled implementation: the goal is always tangible results, not another strategy document that sits on a shelf.
“Technology is just 20% of a successful transformation. The rest is people, processes and politics.”
Selected engagements.
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Automotive
Defining the future of digital customer experience for two major European automotive brands across a complex HQ → National Sales Company → Dealer → Customer hierarchy.
Delivered complete operating models and transformation roadmaps covering commerce, content, and data-driven experiences. Architecture designed for the full relationship stack - from global brand governance down to local dealer touchpoints - with clear technology selection rationale and a phased capability built-out.
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Pump Manufacturer
Shaping the digital customer experience strategy and required capabilities for a global industrial manufacturer - defining not just the platform, but what “good” looks like in 2030 and beyond.
Produced a future-state CX vision grounded in operational realism: required capabilities mapped to architecture decisions, transformation sequences validated against organisational readiness. A strategy with enough specificity to actually execute.
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Energy / Enterprise HR
Target architecture and technology selection for a global HR transformation - introducing digital self-service capabilities for over 100,000 employees worldwide.
Defined the target architecture, led vendor evaluation, and designed the operating model for sustainable self-service at scale. Outcome was a programme with clear ownership, realistic sequencing, and an architecture that didn't collapse under the weight of global rollout complexity.
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Industrial Equipment
Designing the target architecture and middleware strategy for a complex systems integration landscape - replacing fragile point-to-point connections with a structured integration platform.
Delivered middleware architecture and integration roadmap. Reduced integration risk, established reusable patterns, and gave the organisation a foundation it could maintain and extend without re-engaging consultants for every change.
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Gas & Industrial
Technology selection, target architecture, and operating model design for a global multi-brand company modernising its digital commerce and customer experience infrastructure.
In progress. Scope covers vendor-agnostic platform evaluation, future-state architecture across brands and markets, and an operating model that reflects how the organisation actually works - not how a vendor slide deck assumes it does.
Four things. Done properly.
- Platform Architecture & Selection
- Independent evaluation and recommendation across the whole martech landscape. Framework-driven, vendor-agnostic.
- Presales & Pitch Strategy
- Working with agencies and vendors to build client-facing propositions that win on substance. RFP responses, demo strategies, business case development.
- Digital Transformation Advisory
- Long-arc engagements where the brief is: figure out what's actually broken and fix the right thing. TCO/ROI analysis, operating-model design, implementation rescue.
- AI & Data-Driven Transformation
- Most organisations know they need AI. Almost none have prepared their processes, data, or people for it. I work from the ground up - identifying where AI creates real leverage, structuring the data and workflows that make it usable, and building the operating foundations that turn proof-of-concepts into running capabilities. In one structured sprint, I've taken organisations from vague AI ambitions to a prioritised transformation roadmap with actionable next steps. The method is fast because the questions are precise.
Worth a conversation?
If you have a transformation that's stalled, a platform decision you're not confident about, or you need someone to tell you what's actually wrong - let's talk.
a.neuhausen@ma0.de LinkedIn → /in/alexanderneuhausen